 Sea Doo's agency, BEN
Marketing, retained Rainmaker Media for their annual
"Get Caught Doin' It" promotion. We created
the promotion plan and assembled a network of top
rated radio partners in 30 target markets.
 Rainmaker
negotiated a substantial promotional commitment, as
well as the participation of their top personalities.
Each station hosted weekend beach parties and invited
listeners to test-drive a new Sea Doo, one of which
was given away to a lucky participant.
The beaches drew huge crowds and Sea Doo sold out
their entire stock of watercrafts in every tour market.
The beaches drew huge crowds and Sea Doo sold out
their entire stock of watercrafts in every tour market.
 It's
the coolest car on the road. So Rainmaker Media designed
and executed a 20 market radio promotion to celebrate
Ford's  instant
classic car. Partner radio stations offered listeners
the chance to win this limited-edition car.
We
built a new promotional model, allowing listeners to
enter via toll-free numbers or their station's website.
Four weekly winners are now driving 2002 T-Birds, with
the top down.
 Rainmaker
Media orchestrated the world premiere of *NSYNC's POPODYSSEY
concert, the first digital concert ever filmed, and
shown. Our client, InTheater Entertainment, is breaking
new ground by converting movie complexes around the
U.S. into digital theaters.
 High-definition
images, surround sound, concert lighting and dance
floors create a 'better than live' experience.
Rainmaker
is handling all radio marketing as InTheater launches
new digital theaters across the country.
 This
popular Unilever brand had never used a tour sponsorship
to promote their hair care products. Sheryl Crow had a
#1 single as her tour began…and she has great-looking
hair. So our goal was to associate Finesse with Sheryl,
while weaving Finesse into an original promotion concept.
Rainmaker Media worked closely with the brand, Sheryl
Crow's record label, management and tastemaker radio stations
in each market. Stations invited listeners to private
rehearsals with Sheryl Crow, backstage barbeques and front
row tickets. Stations also gave winners a special Finesse
experience with Sheryl - and the chance to get their hair
done before Sheryl's show. Finesse provided winners with
their new product, so they could continue to look their
best. Rainmaker leveraged $5 in promotional value for
every $1 spent and was asked back the following year to
represent Unilever hair care products.
 Our
goal was to create talk for The Late Show with David
Letterman leading into rating sweeps. Rainmaker created
a promotion in which Late Show fans could submit their
own, original Top Ten Lists.
Partner radio stations offered a trip for two to see
The Late Show in person. Late Show writers judged the
funniest entries in each market and awarded winners
with a trip to New York City. Ratings increased in 5
of 7 promotion markets.
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